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Essentials of Entrepreneurship and Small Business Management (6th Edition), by Norman M. Scarborough
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This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.
The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next
For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.
- Sales Rank: #535556 in Books
- Published on: 2010-01-13
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x .90" w x 8.50" l, 2.85 pounds
- Binding: Paperback
- 648 pages
Most helpful customer reviews
17 of 21 people found the following review helpful.
Have Your Instructor Standing By
By Matthew England
This is a great book if your just getting into business, however if you already know the basics you may want to try something a little deeper. There are quite a few questions this book just won't answer so make sure you go to class. As a supplement to in class lectures and hands on study you will be able to gain alot from reading this text. It offers alot of valuable information in an easy to understand format. I hope you like reading though because it tends to get a little dry.
4 of 4 people found the following review helpful.
Excellent book! I'll be keeping this one!
By ToeKneeAllen
Normally, I sell my textbooks back every year, but this in one that will end up in my permanent collection. Whether you are a student requiring this text or a small/business owner or someone looking to start a business, this book is for you. EXCELLENT MUST HAVE information for the entrepreneur! Many, many highly intelligent and creative people start businesses and they fail not due to a poor idea or lack of ability, but a lack of planning and cohesive strategy. This book will help you lay out a winning plan for your business and mitigate many risks and pitfalls that others have learned the hard way. Save yourself the heartache of failing to plan for your success! A+ recommended for ANY business owner or person with a dream!
4 of 4 people found the following review helpful.
Text Book
By genlady
This book was great. Content was presented in understandable language. Subject groupings and presentation was wonderful. The layout made it easy to read and apply the material the authors were wishing to provide.
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